What is Video Marketing and How it Can Grow Your Business

michaelginarto.com – We all know that a picture is worth a thousand words, but what about videos? Aren’t they in made up of a thousand pictures in themselves? Well, that’s exactly why video marketing has been on the rise for the last couple of years.

Most businesses who use digital platform already use video marketing, as it has proven time and again to be a powerful and effective tool. If you haven’t done so, this article will convince you that it’s not too late to start using video marketing. If you have, that’s excellent. This article will help you have an even stronger grasp of the basics and learn some more _ tips.

What is Video Marketing?

In essence, video marketing is when you use videos to promote your brand, product or service as part of your marketing strategy. This is usually done on social media to engage with current and prospective customers, while also educating them about your brand.

Top Benefits of Using Video Marketing for Your Business

Social Media Engagement

Videos can engage even the toughest buyers, as it’s been proven that customers are more likely to watch a video than read lengthy product description. It also creates a better user experience whenever someone stumbles upon your brand’s profile or website.

Videos work well on social media, especially if they are fun and informative, and there’s a higher chance for customers who watch them to engage with by liking and sharing the video, following your account or even buying your product.

Build trust

Videos allow you to put a face to your brand , and this will in turn enable you to build a personal connection with your customers. Instead of a faceless corporate brand, they are now able to get to know the people running the business.

Drives Sales

Finally, perhaps the most exciting benefits of using video marketing: it can and will help you increase conversions and sales.

When used correctly, videos are can be more effective than photos because it allows more creativity and personalization. We love visuals, so if still pictures already work wonders, imagine how much more appealing moving images are.

Video Marketing

Different Types of Video Marketing

Of course, there are many more types of videos you can create, but these are some of the most common ones:

Product Video

A product video is aimed at potential buyers and explains everything they need to know about a product (or service). This may include its features, selling points and an in-depth demo of its use.


Video marketing that uses educational content is on the rise. Not only are you promoting your brand subtly, you’re also providing value to anyone watching the video. And people love value. These videos usually offer information or knowledge on a specific niche related to your brand. For example, a healthy catering company can produce educational videos about nutrition.

Company or Business Profile

A company profile is usually created to increase brand awareness, as well as for customers who are already interested in your brand and would like to know more. This is perhaps more effective for companies offering services like consulting, coaching or design, so that clients have an idea of the company culture.


You may already be using written testimonials and that’s great. But video testimonials are even better! There’s nothing that will entice potential customers more than hearing firsthand another customer’s satisfaction from using your product.

Behind the Scene

A lot of businesses nowadays are taking customers behind the scene to show them the day-to-day process of delivering a product or service. It can be fun for them to know what happens behind the polished advertisements and final product. This is also great to establish a closer relationship with them.

Best Tips for Video Marketing

  1. Define your goal

What’s the point of your video? This can vary wildly from increasing brand awareness, growing sales or simply instructing customers on how to use your product. It’s essential to know what you intend to achieve with your video so it can be made effective.

  • Determine your target audience

It’s important to know who your target audience is. First, you should conduct a market research to determine the demographics so you can create the appropriate video. Where do they live? What are their age range? Gender? Occupation?

Next, think about what type of people do you want to watch the video? This be current customers, people who are aware of your brand but aren’t loyal customers yet, potential customers, and even people who have never heard of you.

  • Tell a story

It’s not enough to promote a product or company. You have to tell a story with you video. This will ensure that those who watch it will be more emotionally affected and therefore, remember it more. Not only that, people are naturally fond of stories and having something they can empathize with will make them feel closer to your brand.

  • Keep it short

We live in a digital age and thousands of contents are uploaded every minute. Most of us don’t have the time (nor interest) to watch a 30-minute video about something we’ve never heard of. So, keep it short yet catchy. You want to grab attention quickly.

Read More

Example of Video Marketing

If you look at Michael Ginarto’s landing page, the first thing you’ll see is an introduction video for his podcast, The Real Boss.

This is great because it invites visitors to find out more about a podcast that might appeal to them. If they end up as loyal listeners, that’s perfect. If not, they become aware that Michael has a podcast about business – something a visitor of this website is probably already interested in.

We hope you’ve learned a thing or two about video marketing from this article. Maybe it will inspire you to start implementing these tips!

If you do need professional guidance for your company from an experienced business practitioner, Michael Ginarto is available for consulting appointments.

Leave a Reply

Your email address will not be published. Required fields are marked *